Hanane Ait Aissa, founder of Startup Growth, reflects on the success of Meet the Lead, held on October 18 and 19 in Oujda. This flagship event for the Moroccan entrepreneurial ecosystem focused on FinTech, AgriTech, the inclusion of young people and women, and the prospects for technological development in Morocco. She shares her analysis and Startup Growth’s ambitions. Meet the Lead has become a must-attend event for entrepreneurs in Morocco. Several factors explain this success. Regional anchoring has played a key role, promoting the Oriental region. This choice has created a unique platform for local and national entrepreneurs, investors and opinion leaders, fostering synergies and economic opportunities. Meet the Lead’s ability to adapt to trends and innovate with each edition was also decisive. Themes such as artificial intelligence and digital transformation, as well as initiatives such as hackathons, have encouraged the creativity of young talent. Another major asset is the solid network of partners, including institutions, leading companies and influential figures in innovation. This support reinforced the event’s credibility. Last but not least, Meet the Lead stands out for its determination to unite a community. The event is not only a place for debate, but also a space where collaborations, financing and concrete projects are born, thus energizing the Moroccan entrepreneurial ecosystem.
